Businesses are desperate to enter the Chinese social networking room.
Every international social networking strategist and industry specialist will say to you, the first faltering step in producing a very good social media marketing strategy, at any capability, is listening. As Chinese social networking sites have actually developed, worldwide marketers have actually, too. Your community and clients are usually speaking about your brand name, competitors, and industry therefore, finding these conversations and tapping in is the step that is first to any solid, scalable international social networking strategy.
But just what if these conversations are taking place outside of Twitter and Twitter? Because of the end of December 2012, China had 564 million online users, 50.9 million a lot more than the entire year before, and representing nearly 40% associated with Chinese populace!