Have you been utilizing information about customers to find out exactly what content they have been shown?
Technology could make it better to make use of information to a target advertising and marketing to customers likely to be thinking about particular services and products, but doing this may amplify redlining and steering dangers. The ability to use data for marketing and advertising may make it much easier and less expensive to reach consumers, including those who may be currently underserved on the one hand. Having said that, it might amplify the possibility of steering or digital redlining by enabling fintech firms to curate information for customers centered on step-by-step information they live about them, including habits, preferences, financial patterns, and where. Therefore, without thoughtful monitoring, technology you could end up minority customers or consumers in minority communities being served with various information and potentially also various provides of credit than many other customers.