As London rapper Shygirl announces herself to your globe with ALIAS, Ravi Ghosh explores the role that character creation plays within an ever-changing, often unforgiving landscape that is cultural.
Inside her brand new EP, ALIAS, Southern London rapper Shygirl presents the entire world to your bbz. These Bratz-like avatars (Baddie, Bonk, Bovine and Bae) are each meant to embody aspects of the artistвЂ™s personality. They move around in and away from ALIASвЂ™ seven songs like hyperactive, debauched pixies, taking in and multiplying the energy that is sexual of flows, and toxifying the beats supplied by Sega Bodega, SOPHIE, Karma Kid and Happa. They truly are significantly more than figures in a notion record album; they represent ShygirlвЂ™s development in to a rapper that is combat-ready remaining real to her dancefloor roots. Teeming with raucousness, they function greatly in ShygirlвЂ™s music videos, and mirror her own morphing that is endless costume and vocal changes underneath the eye of imaginative director Mischa Notcutt.
ALIAS starts by having an electronica that is anxious before slamming right into a dense bassline on TWELVE.