Tinder, the Fast Growing Dating App, Taps an Age Old Truth

Tinder, the Fast Growing Dating App, Taps an Age Old Truth

When I sat within the lobby of the drab office building right here, waiting to be led as much as the penthouse loft of Tinder, the fast-growing relationship application, we pointed out that every short while women would head into the foyer, dressed up in flip-flops, tees and tattered jean shorts, then proceed through a radical change.

Swapping away their plastic sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather coats.