Now with 180 million users, 45 million of that are in Japan, Asia represents a certain area of good potential for Line.

Now with 180 million users, 45 million of that are in Japan, Asia represents a certain area of good potential for Line.

Japan’s Line Corporation rolled down a Hindi form of its site (line. Naver.jp/hi yesterday) along with two brand new tv commercials focusing on the market that is indian. This echoes the company’s past strategy of winning brand new users in nations like Thailand, Taiwan, Indonesia, and Spain.

Now with 180 million users, 45 million of that are in Japan, Asia represents a certain area of good prospect of Line. Relating to numbers from IDC, the nation’s smartphone market expanded 74% from Q1 2012 to Q1 2013. That marketplace is overwhelmingly dominated by Android os, with budget handsets appearing popular.

Line’s expansion up to now is fascinating to look at. Back in April we heard the company’s CEO Akira Morikawa explain that their localization strategy will not include developing a few local workplaces.